Creative director serving Cleveland & Northeast OhioCleveland. Let’s make something impossible to ignore.
What impossible to ignore looks like.
Betty White, for a decade
He proposed hiring her, then built The Lifeline Program’s campaigns around her as brand spokesperson.
Photograph: Mike Ruiz
MyLifeLonger.com
As co-founder and editorial director, he moved LifeExpectancyCalculator.com to a new name, identity and site.
Project Noelle
Volunteer creative director for a Sandusky nonprofit serving children affected by the opioid epidemic.
Sound familiar?
You’ve outgrown your brand.
Brand reinvention Reposition, redesign and relaunch, with a beginning and an end.Your launch needs an idea.
Brand strategy Positioning, naming and campaign architecture, decided at the concept stage.Your marketing needs someone in charge.
Fractional CMO Senior marketing leadership without the full-time seat.
Guardians of Traffic · Hope Memorial Bridge · Cleveland
It started here.
His national career began in Cleveland in 1992, when he joined the Ohio company that became The Lifeline Program. Twenty-three years as its chief marketing officer took him to Fort Lauderdale and Atlanta.
Betty White spent six seasons , and he sat in on the tapings. Now he’s back in Ohio, just west of the real thing. Kent State journalism graduate. Once waited tables at Heck’s in Rocky River. His op-eds have appeared in The Plain Dealer and on cleveland.com.
“I’m Still Hot!” — Betty White. From the 2012 music video he created with Luciana.
Before you call.
Is Stephen E. Terrell based in Cleveland?
He is based in Ohio, west of Cleveland, and works with companies in Cleveland and across Northeast Ohio as well as nationally. His career with The Lifeline Program began in Cleveland in 1992.
What does a creative director do for a Cleveland company?
A creative director sets the idea behind a brand and the standard for how it looks, sounds and competes, then directs the people who make the work, from agencies and in-house teams to photographers and talent. For a growing company, that usually means one senior owner for the brand instead of decisions spread across vendors.
Is he a Cleveland marketing agency?
No. He is an independent creative director and brand strategist. You work with him directly, and production runs through your own team or the agency you already use.
How does a Cleveland engagement start?
With a conversation about what you are building, who it needs to reach, and where the direction is missing. If it is a fit, the work is scoped; if it is not, you will hear that instead.
Bring the problem to the room.
Cleveland or anywhere in Northeast Ohio: start with a conversation.